Refined aesthetics and reliable functionality for Guard Insurance Office Fitout
PROJECT NAME: Guard Insurance Office
LOCATION: 110 Mary Street, Brisbane
PRODUCT: Urbicus Carpet Tiles

SoftStep™ Urbicus: Designed for Comfort and Acoustic Control
When Guard Insurance established their new workplace in Brisbane’s CBD, they set out to create more than just an office – they wanted a space that reflected their professional values, made a strong first impression, and supported day-to-day functionality for their team.
Delivered by The Fitout Studio, the result is a sleek and inviting environment that balances polish with practicality – and Acouflor’s Urbicus carpet tiles in ‘Bowden’ played a key part in bringing this vision to life.
Selected from Acouflor’s SoftStep™ Collection, Urbicus in Bowden offers a plush, broadloom-style finish underfoot, ideal for open-plan workspaces where comfort matters. The tile’s 11mm thickness provides subtle acoustic absorption, helping to soften noise in collaborative zones and meeting rooms, while its solution-dyed nylon construction delivers long-term durability in high-traffic areas.
The earthy green-brown tones of Bowden were a natural match for the project’s material palette – adding understated warmth and echoing the biophilic design cues that run throughout the fitout. Inspired by Australia’s suburban architecture and named after local neighbourhoods, the Urbicus range connects built spaces with a sense of place – a fitting choice for a business grounded in community and trust.

Exellence in Execution
The carpet tiles were expertly installed by Baseline Flooring QLD, whose precision and attention to detail ensured a flawless finish across the expansive office floorplate. Their craftsmanship helped tie together the design intent and reinforce the space’s overall sense of calm and cohesion.
The fitout team was thrilled with the result:
“This project was all about creating a functional, modern, and inviting space that reflects Guard Insurance’s commitment to excellence and their forward-thinking approach. From sleek workspaces to collaborative zones and a warm, welcoming reception — every detail was thoughtfully executed.”
— The Fitout Studio
To further support wellbeing and productivity in the workplace, Acoufelt – Acouflor’s partner brand – supplied Fracture Fineline acoustic wall panels in ‘Almond’, helping to manage sound in key areas without compromising the overall aesthetic. Together, the flooring and acoustic treatments create an environment that feels both professional and comfortable, with every detail considered.
Urbicus also contributes to sustainability goals, with a backing made from over 80% recycled PET and product credentials including Red List Free and Declare Label certifications. With a 15-year wear warranty, it’s a future-proof choice for workplaces seeking long-term performance without compromising on style.
The finished space at Guard Insurance is a showcase of what happens when great design, expert delivery, and smart material choices come together. With its seamless blend of texture, tone, and durability, Urbicus in Bowden delivers on every front — setting the foundation for a workplace that’s built to last.





